Since the psychology of colors is about convincing others, it is one of the most important and controversial aspects of marketing. The psychology of colors in marketing and branding is often important in infographics, logo design, brand identity, and banner advertising.
Research has shown that up to 90% of customers’ purchasing decisions are based on color alone. This is where the importance of color psychology in branding and marketing comes into play.
If you are planning to make a brand or even a logo for your company, the first thing your designer should do, or perhaps ask for your opinion, is to choose the color. Why is the color choice so important?
Each color conveys a message to the audience
Each color sends a different message to the viewer. Therefore, by knowing the psychology of colors, we can choose a color for our brand that conveys the message we want to the audience.
By choosing a color, we choose our brand identity
On the other hand, just as we show our personality to others by choosing the color of our clothes or the color of our accessories, we also create our brand identity by choosing the color of our brand. Brand identity plays an important role in branding. You need to identify your brand first and then build a brand. A stylish and attractive brand should choose a color based on the psychology of colors that fits its identity, just as a cheerful and lively brand will have a unique color.
The right color gives credibility to our brand
By choosing the right brand color, you will give credibility to your brand. You need to know that when it comes to branding, what matters and what attracts customers to you is that the brand color matches what you are selling.
We stand out from our competitors with a color
Even if you are new to branding, it is better to make a difference between yourself and your competitors by choosing a unique color!
Choose a brand color
Depending on your field of work, your target audience, the products or services you offer, and your brand goals and slogans, choose a color that not only conveys the message you want to your audience but also appeals to your target audience. Associate with your product or service.
Despite all that has been said, the effect of color on each individual depends to a large extent on the personal experiences of the individuals and, secondarily, on the culture of each community, and it is not possible to wrap up a universal version of translating emotions.
Therefore, in addition to considering the psychology of colors in marketing, you should also consider the cultural aspects or common experiences of your community about colors. For example, green is soothing in psychology; But in a brand, it can represent environmental issues or in a financial brand it can be used as a symbol of money.
In Liopal you can help you in branding by choosing the background color, font color, and many other things. Liopal aims to focus your various goals and paths into a single path. So choose the color that suits your brand. Because here it shows your digital identity to others.