Know the reasons for using SEO
SEO, or search engine optimization, is done to improve your site’s performance based on search engine standards and attract more visitors. Many factors affect your SEO, from the words used in the text and content to the inbound links to your site from other sites, sometimes ensuring the proper structure of your site for search engines is called SEO.
SEO is a set of activities that we do in site design, content strategy, and content production to gain a better position in Google search results and attract more visitors to the site.
But SEO does not end there. SEO stands for Search Engine Optimization, which means site optimization for search engines. Today, this concept has been changed to Search Experience Optimization, which is equivalent to optimizing the user experience of search, in other words, we must pay special attention to user satisfaction with the result found.
SEO and site optimization is a time-consuming and continuous process. There are many techniques and methods to get a better position in Google results, each of which can have a positive impact on this process. To succeed in SEO, we need 3 main arms of each site, which are:
1- Technical SEO
Standardization of site coding, observance of SEO principles in design, standard markup, optimization of site speed, design of responsive version, and the like are called technical SEO. To start content marketing activities, we first need a strong platform and standard site.
2- Content marketing
Activities including identifying valuable keywords, analyzing competitors, formulating content strategy, producing valuable content, tagging and categorizing, internal linking, etc. can be considered part of the content marketing process. SEO success is almost impossible without content.
3- Targeted link building
Adhering to SEO technical standards and producing valuable content can take you to the first page of Google results, but to get the 1st rank and compete with older sites, you need external linking for your site. Activities in social networks, specialized forums, comment marketing, buying backlinks, buying ad reporting, and… are called SEO Off-page.
Why do search engines need SEO?
Google is a smart engine but it still needs the help of users, they are always trying to provide better results to internet users, however, there are limitations in this direction that create the need for SEO. Wrong SEO can hide you from users and waste all your efforts, so your competitors will have more traffic and popularity with poorer content.
Google’s crawling bots have relatively specific factors for understanding the content of the page, which, if followed, will increase your chances of gaining a place. These factors are called on-page SEO and to be successful we need to know exactly what these factors are in SEO.
Most Internet users find the pages they are looking for from major search engines such as Google, Bing, and Yahoo. Therefore, proper SEO is your key to getting more traffic. In addition, search engines provide users with what they are looking for, so they will have more trust in your site compared to online advertising, and this shows what SEO is worth and why it should be considered.
Keywords searched by users in search engines are very important, experience has shown that attracting a lot of visitors through Google can guarantee the success of any company. Visiting SEO methods is superior to any type of advertising and will impose less cost on you in the long run.