How to write a good caption

Captioning has become one of the biggest concerns of people who work on social networks such as Facebook, Instagram, LinkedIn.

Maybe you too will hear a lot of words on Instagram when you hear the word caption. But it must be said that captioning is not just about Instagram. It is also used in other social networks.

Undoubtedly, good captioning is one of the most important factors that can increase the number of your likes and comments. And it makes users interact more with you.

Captioning is best written in slang and an intimate tone. Of course, this does not mean that we can not use official content.

Due to the nature of Instagram, it is better to use familiar tones in captioning. This type of tone, due to the intimacy it creates, makes the followers permanent and even increases them.

It is better to express tips that can help you write a proper caption and improve your page on Instagram and increase your likes, comments, and followers.

Know your target audience well

One of the most important things to consider on Instagram is who your target audience is. And the most important thing is to know their interests and behavior well.

There are more than 800 million active users on Instagram. And certainly, not all of them can be your target audience.

So it is better to know your target audience well first. And continue your activity based on them.

In the case of captioning, the caption must be written based on the personality and interests of your target audience so that you can get better feedback.

Write the most important points in the first sentences

The maximum number of characters or letters that you can use in the Instagram caption is 2200 characters.

But you should note that at first when the user sees your post, only the first two or three lines of your caption are displayed to him. And the user must click on the “More” option to read the rest of the text.

So be sure to write the beginning of your caption in a way that is attractive to the user and tends to follow the end of your article. So write the most important points in the first two lines of the caption.

Use emoticons or emojis

The use of emoticons and emojis have become an integral part of our daily conversations on social networks.

Using emoticons and emojis in the caption will make your text feel more and more attractive.

Many people think that using emoticons and emojis will reduce the personality of their brand.

But it must be said that they are wrong. Because if you can use these emoticons and emojis on Instagram in the right place and the right amount, you will make the audience interact with you more easily.

The only thing you need to consider when using emoticons and emojis is to try to use them in the right place. And avoid using them too much.

Be careful when using hashtags

According to statistics published by Instagram, using hashtags in each post makes your post more than 13% more visible.

But this does not mean to fill your caption with different hashtags. Rather, the choice of hashtags should be purposeful and great care should be taken in choosing it.

Here are some tips for choosing hashtags. By following them, you can make significant progress in increasing followers and other things.

-The first thing you need to consider when choosing hashtags is that the hashtag you choose must be related to the content of your post and the subject of your page.

– Try to use fewer hashtags in your text. Or if you use hashtags in the text, do not add multiple hashtags in a row.

– You can use 30 hashtags in each Instagram post. But this does not mean that you must use 30 hashtags in all your posts.

– It is better to use about 2 or 3 hashtags in the caption text itself. And use the rest of the hashtags that you think can be useful to users and can expose users to the end of your text.

Ask your users to have more activity and interaction with you

In your caption, ask your users to comment. So that you can get more comments and get to know your users better.

In addition to the above, this will make users feel closer to you. And it causes your posts to be shared and ultimately leads to an increase in your followers.

You can ask different and interesting questions in your caption. Ask your users to respond and comment on them.

Or you can ask users to enter your site through the link you put in the bio section and read your articles.

But the thing that is currently having a huge impact on increasing user interaction and activity with you are inviting them to an exciting challenge or contest.

In addition to increasing the activity of users on your page, this will allow your posts to be shared more and new users to enter your page.

Talk to the audience in the tone of Instagram

If you pay a little attention to social networks and the content that is uploaded to them, you will notice that each social network has its tone.

For example, on LinkedIn, the sentences and words used are usually heavy and specialized. In contrast, Instagram uses a friendly and intimate tone.

So it is better to use a more intimate tone to write your captions. To make your audience and users feel more comfortable and better while reading the caption.

Another important point is the importance of starting a caption. A caption does not have a headline like an article. But the same basic sentences and words in captioning can convey the main theme to the audience.

So if the first words in the caption are not attractive, it can not encourage the audience to read more.

Do not write captions too long

Any social network is suitable for a type of content production. Because of its algorithm, Instagram is better to use more video and video content.

Also, keep in mind that captioning according to the tastes of your audience and followers can be of great help to you.

This will ensure that they never pass over your captions. And even become your regular followers.

Usually, on Instagram, people look at posts one after the other and very quickly. And they do not spend much time studying and reviewing all the posts.

So it is better to avoid writing a long text in captioning. And instead, write an interesting and readable summary.


To improve your Instagram page and get more exposure, you must use captioning. So do not forget that if the post does not have a caption, even if it is for the past, write a beautiful and meaningful caption for it.

One reply on “How to write a good caption”

  • Kevin
    July 1, 2021 at 4:17 pm

    Didn’t think captions are that important🤔 now I’ll reconsider it

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