Good content is the king of the 21st century
With 3.8 billion users, social media platforms put you in front of a huge audience.
But do your audience like your content?
Have you ever heard the phrase “content is king”? Although content marketing was just a way to stand out from the competition, it has now become a necessity for any modern brand. Content marketing is at the heart of most successful digital marketing campaigns. Behind every big brand, there is a lot of valuable and relevant content that really connects with the company’s audience.
But you may still be wondering why content marketing is so important.
Great content can help you build customer trust. When consumers read your content, they start commenting on your brand. If the content they find is engaging, educational, and valuable, they will start thinking about your business, which is just as valuable as the content. The more value you have for your content, the easier it will be to build trust with your target audience.
In addition, when your customers find out that you are constantly posting content on different platforms, they may think of you as a leader in your field. Disseminating content through third-party publishing or sharing your content with influential people can also help you build more trust in your target market.
Always Be transparent
Always make your brand more humane with transparency. Show what is going on in your office. By showing similarities between you and your competitors, you can connect with your audience or anyone. So show them how you are one with them, face the same challenges, show them your culture and what you stand for. All this helps them to establish a good relationship with your brand.
Transparency about pricing
For Example: Not only does clothes company show where the clothes come from, but it also is transparent about price. It breaks down how much it costs to make each product – and even reveals the company’s profits.
Why this type of transparency works?
Customers believe that jobs that are transparent about pricing do not benefit them. They want to work with an honest company.
Is transparency the solution for any brand? Not necessarily, but chances are you have more opportunity to make your story clearer than you think. You may not be able to share things like income and pay, but think about what you can make clear about it – and make up stories about it.
Just as you do not have to share all aspects of your personal life on social media, you may not want to share all the details about your brand.
Take the time to learn from your buyers
61% of global internet users research online products on social networks and 57% of them make a purchase decision before interacting with a sales representative. Now that customers have chosen how to interact with your sales and marketing, you need to discover and use customer insights. You can gain these insights by creating buyer characters.
Users are often looking for training and awareness. They want to feel that your site or social media is created specifically for them.
“So I think you can tell me what I want to know and help me find the right option at every step of my decision, or I’m going somewhere else.”
You need to understand the goals, needs and objections of your buyers.
How to Create Buyer Personas?
Asking questions and listening carefully to customers’ answers is at the core of creating a buyer personality. The best way to get a deep understanding of buyers’ mindsets is to spend quality time with them.