optimize your website conversion rate in 2021

What is the conversion rate?

Website conversion rates are the visitors to your website who take certain action
The formula is like this:
Website conversion rate = total number of form questions + phone calls / website visitors
For example, if a law firm has 1000 website visitors during December, with 15 combined forms + phone call questions, CVR = 15 / 1,000 = 1.5

What is the value of increasing your conversion rate?

To explain this, we intend to do the conversion in the e-commerce store before and after the comparison, because the simplest thing is for the newcomers to gather their heads around them, money for money. There will be some math but I promise it won’t hurt much!
(Visitors X Cost per visit) = Total cost of visits (conversion rate X visitors) = Total conversions (revenue per conversion X conversion) = Total revenue ((1 – non-marketing profit margin ٪) Total revenue X) = Non-marketing Costs (X visitors cost per visit) = Marketing costs (total revenue – (non-marketing costs + cost of all visits)) = total profit (total profit / marketing costs) = Total return on investment marketing (ROI)

It is no secret that in the world of marketing, branding, and advertising, the attention you pay is often the key to success. Or that?

All the brands in the digital ecosystem (and beyond) are constantly striving to be at the forefront and trying to gain a share of search taps, advertising clicks, social interactions and more.
The mindset of digital marketing “The more you pay attention, the more you can sell”. In appearance this is true; However, with the advent of the Internet and marketers, the focus has shifted.

Every page needs a goal

You may have spent years adding content pages to your website to help increase your SEO rankings and organic traffic. But if these pages attract users to your site and do not have the main purpose or action that you want the user to do, how do you know that this content is valuable at all?
That’s why every page you invest in – from products and services to blogs and articles – should have a purpose, provide a solution, and have a measurable goal.

Conversion Roadblocks and opportunities

Conversion Roadblocks and opportunities

* Most visited pages: Start by examining which pages are the most visited. This will probably be your home page, but these may be specific product pages or recent blog posts. You need to have goals for these pages, such as directing to a product or filling out a form. If you are paying attention to them, now is the time to direct them to where you want them to be.

* High bounce rate: If you see pages with high bounce rates (especially if they are your most visited pages), you have a problem that needs to be fixed. If your bounce rate is high, it means that people are leaving without any action. Give them some action (goals) to see what happens.

* Top or bottom time: You may find pages that take more time – this is great! This means that you probably have content that visitors will find valuable, such as a video, infographic, or well-written items. See if you can copy these ideas into your pages with less display time to help them turn.

Ramp-Up conversions

obviously, there are many who will discover the best conversion opportunities for your website.
And the conversion path will be more unique to each brand and business model, but the tips listed here will give you some great places to start.
Remember, getting more traffic to your website through SEO is great, but to get real value, you need to convert traffic.

Source: LIOPAL.com