Your ranking on Google provides a lot of information about the quality of your business. So it is always good to evaluate the site and what you can do to help your website rank better in search engines.
Improving your Google site ranking is possible with a few small (or not so small) changes. And that’s because great SEO is the sum of all its parts.
If you really want to get Google (and increase your site traffic) you usually need more than one tactic. You will need a targeted content marketing strategy, a fast and practical website design, as well as site optimization with the latest SEO changes and business strategies to get better results.
SEO is more than just keywords and getting links. In fact, without proper behind-the-scenes SEO technical elements, even keyword-optimized sites may not succeed in ranking.
With poor SEO, your website may not be indexed or crawled properly, which means that as far as Google is concerned, your site is virtually non-existent.
If you do not know where to start checking or refining your technical SEO, try these basic settings first:
– Create a sitemap
Make sure your site is indexed (Go to Google and type “site: yourdomain.com” in the search bar. If it is indexed, your site pages should appear in the results.)
– Use the free Google search console
– Enable HTTPS on your site
UX site and navigation
Google wants its users to have a positive online experience. And if you want to turn your search traffic into a customer, then you need to communicate effectively with them through your website content.
Google keeps tabs on how users interact with your site. If users can’t find what they need, the least amount of participation and returns will hurt your Google ranking.
In addition, if your site is difficult to search, cluttered, or confusing, users will want to click and go somewhere else (often to your competitors’ websites!). Remember to give your users a positive navigation experience with logical menus, links, and buttons that are easily identifiable, as well as scannable content.
Proper page structure makes your website more attractive to users. And as you know, Google wants the best for its users. For the logical and optimized structure of the page, it is a bit strict because it is important for Google to show the most accurate and, of course, the most appropriate result to its users.
Every page on your site should have a purpose. Once you know exactly who your content serves and what it solves, you can make the most of your website.
Here is a small list that you can use to structure the page:
– Use H1, which supports the main purpose of the page
– Content that is relevant to the needs of your audience
– Internal links to your other content
– H2 tags, images, and tags to further scan your page
– A special action for action on each page
Tags and meta tags
Can write an extra 200 characters of content increase search results? This can only happen if you write the appropriate title and meta tags.
Your title tag is one of the first things users will notice in search results. Gives them clues as to what your content is about. And if this is a cleverly written title, it might just trick them into clicking.
Meta descriptions also help users find out if your content is relevant to their needs. An optimized meta description tells Google and users what your content is.
Given the importance of the search goal, it is essential to take the time to optimize the title and meta tags