If you do not have much experience in website design, we are here to help you! Here are three signs that it is probably time to make some changes to your website.
Low rating – or no rating at all?
If your website ranks low in the search results and is at the bottom of the search results or is not even ranked at all, this is an important sign that it is time to update your site. A great starting point for checking the SEO power of your website is because it is a common factor that can hurt your ranking.
SEO – Search Engine Optimization – is a process in which your online visibility on Google or other search engines is enhanced. A high SEO score (in most cases) is assigned to a website with a higher ranking, while a low score can mean that you are almost invisible to those who search for a keyword online.
There are a number of free online resources that can help you increase your SEO score, and if your score is lower than expected, it does not mean the end of your online world. In fact, it’s an exciting start to boosting your SEO, and there are several factors that can help.
Website SEO can be done easily to have a higher ranking:
- Add more categories in the website menu
- Add more written content (blog posts, articles, research content)
- Add video content (YouTube, Vimeo, or custom links)
- Fixed misspellings of keywords, meta descriptions, alt tags, and so on
Is your website Mobile-Friendly?
A high-ranking website depends on the amount of traffic generated by your desktop and mobile versions. If your website is not suitable for mobile, mobile optimization should be a priority.
Not having a mobile (or mobile responsive) version of your website can damage your ranking, despite your best SEO efforts. In fact, when websites are not optimized for mobile, they will rank lower in search engines. Why? Well, mobile traffic now accounts for more than 50% of web traffic, so these mobile users cannot be ignored!
But if your site is responsive and it’s time to update, test the following to make sure everything is running fast and properly:
- User experience and performance (UX)
- Framework response
- Speed and navigation
- Mobile plugins
To help you learn how to optimize your mobile website, try using Google Mobile Indexing Tools for the first time, which helps Google rank your mobile version higher based on your content.
If you are debating whether it is time to update your site, check how much traffic you can generate if you have a mobile option and use Google Mobile-First Indexing to get users to your page as See the first result.
Is your website slow?
Have you ever tried to run on your homepage in different browsers and find that your content loads slower than usual? In this case, you may not have a problem with the Internet and the problem is from the site.
By improving the speed of your website, users can have better access to your content without having to wait and not overload your users. Improving the experience and the possibility of turning that visitor into a paying customer starts exactly from this point.
So if your site is slow, here are some ways to get started:
- Upgrade or change your web host or hosting company
- Enable browser cache
- Remove unnecessary plugins
- Optimize image and video size
Apps like PageSpeed Insights, Pingdom, and YSlow are some of the most popular options for measuring the speed of your site. However, they are not the main criteria but they will be useful.
For example, because PageSpeed Insights collects data from the Chrome browser, it is difficult for Google to rank smaller sites reliably in Chrome, so business owners can’t get much data about their speed.
Remember that the best feedback you receive is not from other third party sites but from your users.