Boost Your PPC Performance

PPC Performance is an essential part of any digital marketing strategy today. If you consider SEO as an engine, PPC is a turbo booster for that engine that shows your brand to more customers at the right time so that you can grow your business faster.
Of course, PPC is not a tool you can “set up and then forget”. You need to check it every day – that means proper planning and constant monitoring.

PPC is an essential part of any digital marketing strategy today.

5 tips to improve PPC performance

  1. Use A / B tests to get creative with your ads and home pages
  2. Build out negative keywords/phrases
  3. Categorize by population and location
  4. Use call extensions
  5. Do not over-optimize your Google Ads account

Use A/B testing for your ad creatives and landing pages

A / B testing means comparing two versions of your landing page, your ad or marketing content, and seeing how well each works. There is a different element to an A / B test. For example, two different titles, or an orange “Buy Now” button in front of a green buy button. And the rest is exactly the same.
The A / B test helps you determine which words, phrases, images, elements, and other elements work best.

Build out negative keywords/phrases

Appropriate and positive type of marketing pays a lot of attention to creating keyword lists. Fewer people spend enough time and energy finding negative keywords.
Negative keywords help you avoid advertising your audience for what you offer.

Appropriate and positive type of marketing pays a lot of attention to creating keyword lists. Fewer people spend enough time and energy finding negative keywords.
Negative keywords help you avoid advertising your audience for what you offer.

Google collects the demographic information of your site users based on their settings and search activity. You can use this information, such as: ‌ Age, gender, income, parental status, etc. – to target relevant audiences (and even those you think are not related to your services but may one day be your audience).

Take advantage of callout extensions

Google Ads is always adding new features. A recent feature is the call program. Like site links, but no links. You can use the recall to highlight the unique sales benefits and benefits of the product (e.g. free shipping, price guarantee, etc.).
Why use call extensions? In addition to boosting your sales points, using it can help your ads rank higher and rank better in search results. You can use the call at the account, campaign or ad group level. And you can create custom call sections optimized for mobile. You can select specific time parameters and dates to display calls or ads, and you can use contact with other ad elements such as site links.
Because Google tells you how many clicks are made when you click on your ads, you know how good your ads are.

Google Ads is always adding new features. A recent feature is the call program.

Here are some tips for using callout.
Highlight the services you provide. Things like free shipping and return, 24-hour customer service or price matching – everything you offer that will make people more confident about your purchase.

  • Create multiple call extensions for each campaign. You need at least four, but the more the better.
  • Use “emotional” keywords. Words and phrases such as free, trust, and peace of mind will evoke our need for financial and personal security. Be brave in using them

Don’t over-optimize your Google Ads account

You should check your Google Ads account regularly to make sure no issues are harming your campaign. But be careful not to do this without having enough information.

PPC can help you develop a more successful search strategy, but it takes time, patience and good expertise. You can not just set it and then drop yourself.

Source : LIOPAL.com

Leave a Reply

Your email address will not be published. Required fields are marked *

2 replies on “Boost Your PPC Performance”

  • Tony
    May 5, 2021 at 8:12 am

    Not difficult to do and still helpful. Thanks for tips 🙏🏻

  • Amanda
    May 5, 2021 at 8:14 am

    Now I know that I’m gonna do next 😁

Instagram