Upon entering Internet marketing or digital marketing, one of the main things that you must consider is having the right strategy, and one of the most important strategies is “niche marketing”.
WHAT IS NICHE MARKETING?
Niche marketing is defined in marketing terms as “targeting a specific marketing need and providing the necessary service”. In niche marketing, when starting a business, you do not have to consider all possible markets, but you have to target one small market and become successful in it. To better understand this matter, consider the following example. A huge online store has products in all categories, now when another store focuses on only one aspect of the market (clothes only), that’s called niche marketing, and its aim is to attract possible customers who are interested in their clothes. Nevertheless, in defining the “niche marketing” in real world, the target market considered is way smaller and even focuses on a city district. Anyway, the niche marketing approach is that you have to minimize your potential customers and focus on only a small section of the market, and then create your own unique brand.
NICHE MARKETING STRATEGY
When you need to buy eyeglasses, you go to a shop which only sells glasses, not a hypermarket which sells everything including glasses.
In your digital marketing plans for niche marketing, like everything else, you have to start with assessing your rivals first. In whatever field you want to step in, you already have competitors. First, do some research about the market that you want to enter into. For instance, there are many online markets that are involved in all categories and they sell everything! The first step in Niche Marketing for you is to choose a product or category that you want to participate in. For example, if you choose “watches” as your favorite market, by being active in this business, you can steal another market’s customers (only those who are interested in watches). In the world, although Amazon is there and doing the work perfectly, there are thousands of shops that work specifically on a product or a single category, but with the quality they offer, they have their own unique customers. Most people prefer a specific thing from a shop which only sells that specific product. Niche Marketing always works! At least in the beginning, with the help of Niche Marketing, set a target market for yourself and work in it until you establish a brand. Nonetheless, even today, if you check the best online markets (market places) in the world, different categories have certain weaknesses. For instance, buying a professional microphone from a store.
which sells everything can be problematic, because there are many small information which you might not receive before you make a decision. But if you buy it from a store which is specifically working on such devices, you can see more details, more reviews and feedbacks before you decide which brand is the best for you.
Aside from online stores that provide services in all categories, which you can easily attract their customers to your small but specialized shop, the same is true about other online businesses. News sites have the same case. Many when starting a news channel or website, aim to be the same as giants in this business in a short time. But it’s wise for them to start covering the news about a single subject (business or sports) and grab an audience then try to go bigger.
DIFFERENT TYPES OF NICHE MARKETING
Niche marketing like every other strategy has different ways to implement.
NICHE MARKETING WHILE FOCUSING ON A SPECIFIC SUBJECT
As some examples were given in Niche Marketing strategy, you have to zoom in in a segment of a business. This will help you grow faster, establish a brand and also have better and quicker SEO results. Even creating a website for your business can be easier, for example, 1) a website for selling watches or 2) a website for selling cameras, instead of a website which sells everything digital.
LOCAL NICHE MARKETING
This type of Niche Marketing, might have nothing to do with your business choice, but it what it concerns is the location. Choosing a city for launching a business or providing a product can boost your business tremendously. In case if you are living in a metropolitan, you may choose a portion of the city for the start of your journey. This method is better for those who provide service (taxi, cleaning, food delivery).
PRODUCT NICHE MARKETING
Product niche marketing can be useful when in a market which already has many products, you aim to introduce a new product (or service), similar to others, but more peculiar. In this method you don’t have to asses other brands, but you have to focus on products (services). For instance, a company is selling a toy, you make the same toy but with more distinct features or functions and for sure if done properly, your sales will jump.
AGE AND GENDER NICHE MARKETING
You can aim at a particular age or gender. There are less content, products, and services for age groups such as kids and elders. So you may come up with an idea to solve a particular problem and your business will easily grow.