Perhaps all of us have thought about becoming an influencer and earning money through Instagram and other platforms! Well this seems easy and we might think:
Why shouldn’t I do it? Why I’m not making sum extra cash this way?
If it’s a question for you who is an influencer and why you have to work with them, read this article by Liopal.
The reality is not what the majority of people assume. In fact, most of influencers have spectacular skills in filed and spend hours and hours each day, interacting with their audience and creating content.
At first they try to grow an audience and have a closer connection with other influencers and brands.
Sometimes they invest money on themselves to be seen and to promote themselves, plan for creating content, and follow a strategy, then after a while they become an influencer!
Influencer marketing has seen a huge growth in the past few years, and most brands benefit from it. So if you want to know how to become an influencer, keep reading!
CHOOSE A FIELD!
Although many influencers choose kinky ways to become famous, there is always a chance for you to become an influencer based on your knowledge of a field, and how you value your followers.
You want to be an influencer in fashion design or photography?
Choosing this has to do with your passion, the market and people who will be your followers soon.
Keep in mind that you’ll have to work for hours each day, creating content and interacting with your audience, so make sure you love what you are doing.
Recently most influencers are active in the same field (‘usually entertainment and comedy), so if you enter the same field, chances are high that you’ll not become an influencer, because there is a huge competition. So choose wisely, and don’t be afraid of being different.
Be assured that if you are really good in something, you’ll be successful in it, no matter what. So don’t waste your time doing something you aren’t passionate about.
CHOOSE YOUR MAIN PLATFORM!
As you can see in this picture, according to Mediakixs, Instagram has the most number of influencers among different social media platforms.
But this doesn’t mean that you should neglect other platforms. No matter if you are a start-up, you want to be an influencer or whatever, you have to be present on as many platforms as possible. But how to favour one of them on top of other, has to do with your passion and your target audience.
Influencers on Instagram are mostly advertising products or services, but on LinkedIn they are considered as the leaders of a market.
BE FRIENDLY WITH YOUR FOLLOWERS!
It’s clear that to grow on any platform, you have to be active and create valuable content. But since algorithms change, you have to make your audience never forget you. But how? By being their friend!
Answers their comments and messages as much as possible. Let them know that you value them.
If they criticize you, you have to be patience and respectful and learn from them. So before any interaction, think twice!